- World Liberty Financial (WLF), backed by the Trump family, purchased 4,563 ETH worth US$15 million, making ETH over 55% of its US$181 million portfolio.
- WLF plans to acquire TRX tokens, aligning its strategy with Justin Sun and the Tron network, where Sun is a key advisor and major WLFI token holder.
- Tron sponsored the Crypto Ball in Washington, DC, with a delegation attending Trump’s inauguration, strengthening ties with WLF’s crypto ventures.
World Liberty Financial (WLF), the crypto project backed by the Trump family, reportedly purchased 4,563 Ether (ETH), worth US$15 million (AU$24.3 million) on January 19 —one day before Donald Trump’s inauguration ceremony.
This purchase makes WLF a significant ETH holder. It was made at an average price of US$3,287 (AU$5,309), bringing the project’s total holdings to roughly US$98 million (AU$158 million). As per data from Arkham Intelligence, WLF currently holds a portfolio valued at US$181 million (AU$292 million), with ETH accounting for over 55% of the portfolio.
Related: Trump’s America-First Crypto Play: XRP, Solana, USDC Could Edge Out Bitcoin
The news did have a positive effect on ETH, but it was rather short-lived. As per data from CoinMarketCap, ETH is down to US$3,174 (AU$5,127), a 3.62% decrease from yesterday, making ETH look like it’s allergic to gains.
WLF Plans to Acquire TRX
Moving on, WLF is reportedly planning to acquire Tron (TRX) tokens for its treasury as well, according to a person familiar with the matter. The move would strengthen WLF’s existing relationship with the Tron ecosystem, whose founder, Justin Sun, already plays a key advisory role in Trump’s crypto venture.
How significant is Justin Sun’s involvement with WLF? He’s the largest individual holder of the WLFI token with US$30 million (AU$48 million) invested since November of last year. Therefore the TRX acquisition would further align WLF’s treasury strategy with projects linked to Sun and the Tron network.
While the specific amount of TRX WLF plans to purchase remains undisclosed, the firm has previously allocated significant funds to tokens like AAVE and LINK, issued by projects with which it has partnerships. These investments were funded by the US$90 million (AU$145 million) WLF raised through sales of its WLFI token.
Related: Kaiko Report Highlights Substantial Shift Caused by Bitcoin ETFs: Over $36bn in Net Inflows
Lastly, a delegation from Tron is set to attend Trump’s inauguration on Monday. The project played a prominent role in sponsoring the Crypto Ball, the industry’s first gala event, held on Friday in Washington, DC.
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