Trump-Linked Crypto Firm Eyes US$1.5B Public Offering for Token Holdings

The Trump family-backed World Liberty Financial (WLFI) is working on a plan to create a publicly traded vehicle to hold WLFI tokens, aiming to raise approximately US$1.5 billion (AU$2.30 billion). Bloomberg reports that discussions with prominent crypto and technology investors are underway, with the structure of the arrangement yet to be finalised.

Documents shared with potential backers show that World Liberty Financial has secured a shell company already listed on Nasdaq for this purpose. 

This would bring it into the ranks of digital-asset treasury companies, public firms that hold cryptocurrency as part of their reserves. Such companies have collectively disclosed nearly US$79 billion (AU$121.25 billion) in intended Bitcoin purchases in 2025.

Related: Parataxis Plans $640M Bitcoin Treasury as Trump Backs BTC in US Retirement Plans

Riding the Treasury Company Wave

Founded last year, the firm’s offerings include a crypto-lending platform and USD1, a US dollar-backed stablecoin. 

It has completed two public token sales, raising a total of US$550 million (AU$843.14 million) and attracting notable investment from Tron’s Justin Sun, who purchased US$30 million (AU$45.94 million) worth of tokens, as well as Web3Port, which committed US$10 million (AU$15.31 million) in January.

The initiative reflects a broader industry trend, modelled on the transformation of MicroStrategy into the Bitcoin-focused company now known as Strategy, whose public shares act as a proxy for cryptocurrency exposure. Similar approaches have been taken by a range of firms holding various digital assets.

Related: Bitcoin Giants Strategy and Metaplanet Unveil Bold Moves Amid Record Profits and Mega-Raising Plans