TIME magazine has revealed that it is going to be joining the blockchain and crypto space by accepting crypto as payment for their digital subscriptions, as well as holding an NFT auction.
Three Time Magazine Covers to be Auctioned
TIME has designed its first-ever cover exclusively as an NFT, featuring the title “Is Fiat Dead?” It’s a reference to one of its most iconic cover designs from the April 8, 1966 “Is God Dead?” and April 3, 2017 “Is Truth Dead?” editions — and an acknowledgement of the rise of digital currency as an asset class.
TIME’s red border is one of our or most iconic assets. We already have an existing business with the cover store in the analogue space. Moving into the NFT collectibles is a natural extension for us […]
Keith Grossman, TIME magazine President
Grossman also stated that it is their job to provide access to world-class content regardless of medium or payment type. One of their long term goals are to provide the media industry with a “turnkey enterprise solution” through crypto and NFT offerings, inspired by the work being done by The Washington Post with Zeus.
And so our goal is to get there first to get there fast. And then to be able to open it up to others.
Keith Grossman, TIME magazine President
TIME Accepting Crypto for Their Magazine Subscription
One of the other steps the magazine is taking, is by accepting crypto for their digital subscription. As yet it isn’t known which currencies they will be accepting, as soon as we find out we’ll update it here.
Time will be joining a growing list of major U.S. companies that are using/accepting cryptocurrencies including Tesla, Mastercard, Microsoft and many more.
TIME Magazine looking for a crypto savvy CFO
TIME is looking for a CFO, and one of the key job requirements? “Comfort with cryptocurrencies.” The Job listing just shows the magazine’s conviction to not be left behind the technological curve.
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