- Steak ‘n Shake reported a 10.7% increase in same-store sales for Q2, with the company crediting Bitcoin acceptance as a “game changer” for their business.
- The chain saves approximately 50% on processing fees by accepting Bitcoin payments through the Lightning Network across all 400 US locations.
- Reddit users are calling the adoption “insane” and believe it’s a bigger deal than typical crypto news, representing the first major national chain to embrace Bitcoin legitimately.
- Bitcoin has climbed to US$122,038, approaching its all-time high, while Steak ‘n Shake positions itself as a pioneer in fast-food digital payments.
It turns out that letting people pay you for your service (or product) in crypto can actually boost sales. US fast-food chain Steak ‘n Shake has reported that its Q2 earnings are up, in part thanks to Bitcoin (BTC).
The chain’s parent company, Biglari Holdings (NYSE: BH.A; BH), said in a statement that “same-store sales increased 10.7%”, adding that “Bitcoin has been a game changer”.
Steak ‘n ShakeSteak ‘n Shake’s Chief Operating Officer, Dan Edwards, said earlier in May at the Bitcoin Conference that they are saving “50% in processing fees” just by using Bitcoin as a means of payment.
Bitcoin, Burgers & Beyond.
Steak ‘n ShakeReddit Users Embrace Bitcoin Adoption
Not impressed? Well, Reddit users are – and many said this is a big deal that has largely gone unnoticed.
Related: Parataxis Plans $640M Bitcoin Treasury as Trump Backs BTC in US Retirement Plans
One Reddit user, called Awkward_Potential, said that the adoption is actually “insane”:
I legit feel like this should be a bigger deal. Like, a national chain is just adopting our Internet money in a very legitimate way. It’s insane.
Awkward_Potential
Another, called Tasty_Action5073, said Steak ‘n Shake’s Bitcoin adoption is a bigger deal than the weekly Michael Saylor news:
Agreed. First national chain of many. I don’t know, but this is bigger than a lot of the Saylor news.
Tasty_Action5073
Bitcoin Climbs as Chain’s Sales Increase
The fast-food outlet, headquartered in Indianapolis, Indiana, has around 400 locations across the US. It also has some restaurants in Europe, with France and Spain being the only non-US locations at present.
Bitcoin, meanwhile, has just moved higher to US$122,038 (AU$187,051), up 3% in the past 24 hours and coming close to its all-time high of US$123,091 (AU$188,665), which it set last month.
Steak ‘n Shake is using the Bitcoin Lightning Network, with instant, low-cost BTC payments across all its US locations.
Powered by Speed’s payment infrastructure, the move cuts transaction fees by about 50% while appealing to a growing base of crypto-savvy diners — positioning the legacy burger chain as a pioneer in fast-food digital payments.
Related: El Salvador Greenlights Bitcoin Banking for Major Financial Institutions
Credit: Source link
