Superstar rapper, recording mogul and NFT enthusiast Snoop Dogg has linked up with the Food Fighters Universe team to launch “an immersive retail dessert experience” to be known as Dr Bombay’s Sweet Exploration.
Food Fighters Universe is the team behind Bored Ape Yacht Club-themed fast food restaurant Bored & Hungry, which opened in Los Angeles earlier this year.
A Bored Ape Eatery in All But Name
As the owner of a Bored Ape NFT, Snoop Dogg is lending the name of his BAYC avatar, Dr Bombay, to his eponymous sweets-only eatery. BAYC, created by Yuga Labs, grants its NFT holders the right to commercialise their owned images. So while Snoop’s project is not an “official” Bored Ape restaurant, the rapper is within his rights to attach his own NFT image to it and trade on BAYC goodwill.
Like Bored & Hungry, Dr Bombay’s Sweet Exploration will feature branding and decor inspired by Bored Ape and Mutant Ape Yacht Club NFTs owned by the restaurant’s creators. Food Fighters Universe also plans to launch its own NFTs providing a range of benefits around its fast food outlets.
Last year, Snoop Dogg outed himself as the owner of an NFT collection worth US$17 million. In February, the rapper announced his acquisition of famous hip-hop recording entity Death Row Records, which he planned to turn into the world’s first NFT music label. “I want to be the first major in the metaverse,” Snoop said at the time.
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