According to the US Patent and Trademark Office (USPTO), the beverage manufacturer Monster Energy has filed a total of four applications to date, including for a variety of metaverse and NFT-related trademarks.
Although this is not the first time Monster has entered the crypto space, it does mark its debut appearance in the metaverse and NFT space. In a similar vein, the New York Stock Exchange (NYSE) last week filed applications with the USPTO and is hinting at an NFT marketplace. Fast-food behemoth McDonald’s has also set out plans for a virtual restaurant within the metaverse after submitting 10 trademark applications to build a “virtual restaurant featuring actual and virtual goods”.
Monster Goes Big on Food, Beverage and Apparel NFTs
According to a tweet from Mike Kondoudis, a USPTO licensed attorney, Monster Energy has filed applications relating to “NFTs, downloadable virtual food, drink and clothing, stores featuring NFTs and virtual assets, and a marketplace for virtual goods and NFTs”.
The first trademark application relates to downloadable virtual goods comprising, but not limited to, beverages, food, supplements, sports, gaming, music and apparel. According to this filing, these goods will be “authenticated by NFTs”. The application extends to computer programs facilitating blockchain data interactions.
Monster Marketplace Also in the Works
The second filing includes retail and online stores services authenticated by NFTs, as well as an “online marketplace for buyers and sellers of virtual goods”. The third application details entertainment services related to virtual apparel. Finally, the fourth application consists of providing online software to facilitate the transmission of digital assets between users powered by blockchain.
If Monster’s applications were to be approved, it would mark its second foray into the crypto space, after partnering with SmartFi last month. Under the terms of the agreement, SmartFi would become the official cryptocurrency platform for the Monster Energy AMA Supercross – a popular American motorcycle racing series.
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