Virtual gaming marketplace Decentraland (MANA) is set to host the first-ever Metaverse Fashion Week (MVFW) on its platform.
Decentraland will host four days of virtual runway shows to exhibit artificial intelligence fashion and wearable tech in the form of non-fungible tokens (NFTs) by some of the most recognized fashion brands in the world – such as Tommy Hilfiger, Selfridges, Cavalli, Eli Saab, Vogue Arabia, Guo Pei and others, according to a new press release.
MANA’s creative director Sam Hamilton says that while fashion isn’t new to the metaverse, the demand for stylish digital clothes is booming.
“Fashion and haute couture are not new to the metaverse. Decentraland has been on the cutting edge of rare and in-demand digital fashions since the launch of avatar wearables in 2020.
Since that time, creators have been pushing both the technical and stylistic limits of Decentraland wearables, and have created a booming economy with over $1 million in sales of avatar wearables last year.”
The immersive fashion show will take place in Decentraland’s new Luxury Fashion District and will feature a futuristic-looking catwalk. It will also host pop-up metaverse shops and afterparties.
The area’s shopping district will surround the virtual runway and is inspired by architecture from Paris’ famous Avenue Montaigne, known for its chic clothing stores and decor. The event is slated to run between March 24th to March 27th, according to the press release.
Decentraland is exchanging hands at $2.71 at time of writing, a 16% increase from its seven-day low of $2.27.
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