Worldwide fast-food company McDonald’s is now entering the NFT frenzy. A recent report by la Réclame informed McDonald’s France is planning to issue a limited series of digital artworks as NFTs.
The Macca’s digital art will represent a box of Chicken McNuggets, the famous Big Mac, sundae and fries. McDonald’s France intends to issue five NFTs artwork for each item, 20 in total.
McDonald’s Wants to Award NFTs to Followers
Rather than playing by the norm, where companies and individual artists create and sell NFT contents themselves, McDonald’s France wants to award the artworks to its social media followers. Hence, it is hosting a contest for its followers from April 9 to April 13, wherein the winners will be awarded the first two NFT videos shared on Instagram. It will host another contest from April 14 to April 18 for the last two NFTs shared on Twitter.
The winners can decide whether to hold or sell the content, according to the statement by Macca’s.
We offer them in full, without placing any monetary value and with no royalty on them. […] We are giving away goodies in NFT in the same way that we could have created a limited series of 20 copies. The winner will be free to do with it whatever he wants. So if a person wants to sell it, it is possible, but it will not be our doing.
McDonald’s France wrote.
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