KPMG, one of the ‘Big Four’ accounting firms in Canada and the US, is opening its first metaverse collaboration hub to help employees and clients pursue new opportunities in the digital space.
The company’s stated long-term objective is to examine other potential metaverse use cases such as healthcare, retail, media, and consumer and financial services.
Of a total of US$30 million in investments this year in Web3 pursuits, KPMG cites the metaverse hub as its “signature piece”, focusing on education, training, events, and workshops.
Speaking about the metaverse generally, Laura Newinski, deputy chair and chief operating officer of KPMG US, said:
It’s a market opportunity, a way to re-engage talent, and a path to connect people across the globe through a new collaborative experience …The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation.
Laura Newinski, deputy chair and chief operating officer, KPMG US
Next Step on KPMG’s Digital Journey
The launch of the collaboration hub follows KPMG North America adding BTC and ETH to its balance sheet. The firm announced in February that it had completed its first allocation of digital assets to its corporate treasury. The following month, KPMG Canada announced it had purchased an NFT from the World of Women collection.
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