Crowdfunding platform Kickstarter is betting big on the blockchain, though its plan to create a decentralised version of its own core functionality has not exactly met with universal acclaim.
The company says the goal is for multiple platforms to embrace the protocol – including, eventually, its own website. First step in the process is launching an offshoot called Kickstarter PBC, which will begin development of the protocol.
Kickstarter is funding the project itself, appointing an initial board and committing to be one of the first platforms on the protocol, though there are no specific timelines as to when such a transition might take place.
The company also announced the establishment of an “independent governance lab”, which will publish research and engage with the community on protocol governance.
Kickstarter to Proceed With Caution
Kickstarter intends to proceed with caution in terms of how the protocol will impact the user experience. “As a user, the Kickstarter experience you’re familiar with will stay the same,” according to a company blog post. “You won’t ‘see’ the protocol, but you will benefit from its improvements.”
Backlash in the Twittersphere
Not everyone is convinced, with the above tweet just one example of a widespread pushback (see also the tweet below from Christian Hoffer of comicbook.com). Plenty of mainstream users still have problems with Web3 technology due to controversy around energy usage of some of the more popular networks, including Bitcoin and Ethereum. Kickstarter is aiming to sidestep these concerns by placing its new vertical on the Celo blockchain, which is billed as “carbon negative”.
Other than highlighting that the protocol will leverage Celo, Kickstarter has not gone into specifics about how it envisions Kickstarter PBC’s work developing in the short or medium term.
Kickstarter Not Alone in Taking the Decentralised Route
Kickstarter isn’t the only “traditional” tech giant looking to develop an open source protocol that its own platform will eventually adopt; Twitter has been working on Bluesky, its own project to develop a decentralised social media protocol.
The move by Kickstarter mirrors that of Roman Coppola when in August this year the scion of one of Hollywood’s most influential families co-founded a decentralised film financing platform based on blockchain technology. However, Coppola didn’t face quite the same level of opposition.
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