K33 has rolled out a new crypto-backed lending product, allowing eligible clients to borrow USDC against Bitcoin and other digital assets without selling their holdings.
Key Takeaways:
- K33 now offers USDC loans backed by Bitcoin, unlocking liquidity without asset sales.
- The product leverages K33’s Bitcoin treasury to generate yield and expand services.
- K33 becomes an early Nordic provider of regulated crypto-backed lending.
The launch marks one of the first offerings of its kind in the Nordic region, where access to crypto-collateralized loans has remained limited.
The product enables clients to unlock liquidity while maintaining long-term exposure to digital assets, a feature increasingly sought by investors reluctant to exit positions during periods of market volatility.
K33 Ties Crypto-Backed Loans to Its Bitcoin Treasury Strategy
K33 is listed on Nasdaq First North Growth Market and operates as a digital asset brokerage and infrastructure provider serving institutional and high-net-worth clients.
According to K33, the lending service is closely tied to its broader Bitcoin treasury strategy, which aims to deploy balance-sheet assets in ways that support both client needs and internal revenue generation.
“Crypto-backed loans give clients access to liquidity without having to sell assets they believe in for the long term,” said Torbjørn Bull Jenssen, CEO of K33.
He added that the product reflects a disciplined approach to putting the company’s Bitcoin reserves to work rather than holding them passively.
Crypto-backed lending has grown in prominence globally, particularly among firms seeking alternatives to traditional credit markets.
In the Nordic region, however, regulatory caution and limited infrastructure have slowed adoption.
K33’s entry into the space positions it as an early mover offering a regulated, brokerage-backed solution tailored to regional clients.
The company said the loans are designed to serve multiple strategic goals: increasing client engagement, expanding K33’s product suite, and creating a yield-generating use case for its Bitcoin treasury.
By combining brokerage services with balance-sheet-backed products, K33 aims to strengthen its standing as a full-service digital asset firm.
The rollout will begin on a limited basis. K33 is initially onboarding a select group of clients, with broader availability dependent on demand and eligibility assessments.
Interested parties can submit an expression of interest, with loan terms subject to individual review and agreement.
World Liberty Financial Enters DeFi Lending as USD1 Stablecoin Surges
Last week, World Liberty Financial, a decentralized finance project linked to the family of U.S. President Donald Trump, also launched a lending and borrowing platform as its USD1 stablecoin surpasses $3.5 billion in circulating supply.
The new product, World Liberty Markets, allows users to lend and borrow digital assets through a single on-chain marketplace centered on USD1 and the project’s governance token, WLFI.
The lending platform supports collateral including Ether, tokenized Bitcoin, and major stablecoins such as USDC and USDT, with infrastructure powered by Dolomite.
The rollout comes as on-chain lending regains traction following the collapse of centralized crypto lenders in the prior market cycle.
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