Fashionistas and crypto enthusiasts are coming together to celebrate Decentraland’s first World Metaverse Fashion Week, with the participation of elite brands in the industry including Paco Rabanne, Dolce & Gabbana, Tommy Hilfiger, and more.
The event takes place from March 24-27 on property owned by Tokens.com’s subsidiary, Metaverse Group, with Decentraland as host.
Fashion is a key driver of interest in the Metaverse and we are pleased to have such a high calibre of brands participating in the first-ever Metaverse Fashion Week. The event provides brands the opportunity to showcase NFTs and virtual products while expanding their consumer reach to a new demographic.
Andrew Kiguel, Tokens.com CEO and co-founder (Business Wire)
Crypto Fashion is Here to Stay
The rise of the Metaverse and non-fungible tokens (NFTs) has called the attention of not only hungry investors and financial institutions, but also several fashion brands.
A glimpse of how the future of style might unfold was provided almost exactly a year ago by Crypto Fashion Week, a celebration of on-chain digital fashion that brought together designers, artists and brands to showcase their products.
A number of brands have since committed to investing in the future of digital fashion. One of them is Ordre, a global online wholesale company based in Byron Bay, Australia, that raised US$9 million in Series B funding to expand its fashion services and accelerate the development of its blockchain-based platform and NFT technology.
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