American publisher DC Comics has officially dipped its toe into the non-fungible token (NFT) space along with Marvel and other major names in the entertainment industry.
The major competitor to Marvel has officially stepped into the blockchain space with the drop of its first collection of NFTs on October 16. The DC FanDome 2021 streaming event will be the key to the free drop for those registering for the event from October 5.
According to the announcement, DC publisher and chief creative officer Jim Lee “hand-selected” the artwork used for each collectible. Featuring superheroes Batman, Superman, Wonder Woman and more, the premier drop offers fans the opportunity to collect one of three covers for each character in three levels of rarity.
Registrants will also have the ability to unlock a second, free NFT by sharing the event on social media.
Fans Want More Access and a Deeper Connection
As more major names in the entertainment industry join the blockchain revolution, it is becoming apparent that fans want more access and a deeper connection to their favourite publishers and brands.
This drop pays homage to our 87-year history while visualising a future in which NFTs play a foundational role in novel ways of interacting with DC content and unlocking new experiences.
Jim Lee, DC publisher and chief creative officer
DC’s FanDome 2020 streaming event pulled in a reported 22 million viewers to learn about the brand’s upcoming comic books, movies, TV shows and video games. By adding the NFT experience, the publisher is aiming to draw in even more viewers and spread the word about the stream.
Given the size of the viewer base for last year’s streaming event, DC suggests that this will very likely be “one of the largest NFT drops ever”, according to Palm NFT.
This news comes one month after Marvel also dropped its first NFT collection on VeVe NFT marketplace.
DC Using Palm NFT Marketplace
DC has partnered with Palm NFT to create its new line of NFTs for the entertainment company that helped shape today’s fan culture. By using sustainable NFT initiatives, DC says it is trying to redefine the industry by giving fans unprecedented access, and the ability to own and be a part of the future of DC digital collectibles.
How can we reduce the footprint of collecting? Palm Network’s sustainable blockchain technology provides a 99.99% reduction in energy usage compared to Proof of Work systems, enabling DC’s platform to mint millions of NFTs for fans with near zero cost. pic.twitter.com/KzAf8SlyjB
— Palm NFT Studio (@PalmNft) September 29, 2021
It’s immensely rewarding to work with a partner like DC who understands that blockchain is more than a technology – it’s a sustainable storytelling tool that can reshape the relationship between creators and fans.
Dan Heyman, Palm NFT co-founder
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