Crypto.com has spun out its prediction markets business into a standalone platform called OG, marking a fresh push into one of the fastest-growing corners of digital finance and putting it in direct competition with Polymarket and Kalshi.
Key Takeaways:
- Crypto.com has launched OG as a standalone, US-only prediction markets platform built on its CFTC-regulated derivatives infrastructure.
- The spinout follows explosive growth, with Crypto.com reporting 40x weekly increases in prediction market activity over the past six months.
- OG enters an increasingly competitive market as major crypto and Wall Street players expand into event-based contracts.
OG, which went live this week, is powered by Crypto.com Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse affiliated with Crypto.com.
The company said the platform is currently available only to users in the United States, underscoring its focus on operating within the country’s regulated market structure.
Crypto.com Spins Out OG After Surge in Prediction Market Activity
The decision to launch OG as a separate platform follows rapid growth in Crypto.com’s prediction market offerings.
The firm first entered the space in 2024 and rolled out a “sports event trading” product for US users in December of that year. According to co-founder and CEO Kris Marszalek, activity has surged since then.
“We’ve experienced 40x weekly growth in our prediction market business over the last six months,” Marszalek said, adding that the pace justified a dedicated platform rather than keeping the product bundled within Crypto.com’s broader ecosystem.
OG will be led by Nick Lundgren, Crypto.com’s chief legal officer, who takes on the role of CEO.
Lundgren described prediction markets as a “deca-billion dollar industry,” pointing to rising interest from both retail users and institutional players.
Still, the field is becoming increasingly crowded. Coinbase launched a US-focused prediction market product in partnership with Kalshi in late January, while Hyperliquid recently outlined plans to expand into event-based markets.
The timing of OG’s debut reflects broader momentum across the sector. Prediction markets have grown from less than $100 million in monthly volume in early 2024 to more than $13 billion by the end of 2025, according to industry data.
Combined volumes on Polymarket and Kalshi alone reached $37 billion last year, as Wall Street and crypto firms alike explore new uses for event contracts beyond online betting.
State Opposition to Prediction Markets Builds Over Consumer Concerns
State opposition to prediction markets has been building for months.
In 2025, the SWC urged the CFTC to prohibit sports event contracts, arguing that such products bypass state safeguards such as age verification, responsible gaming rules and anti-money laundering requirements.
As reported, a new legislation to limit the interactions between government officials and the prediction markets is being supported by more than 30 Democrats in the US House of Representatives, including former Speaker Nancy Pelosi.
The lure behind new restrictions is a controversial Polymarket bet, which started as a bet of $32,000 but eventually became more than $400,000 shortly before the unexpected detention of Venezuelan President Nicolás Maduro.
The bill proposed by the New York Representative Ritchie Torres is the Public Integrity in Financial Prediction Markets Act of 2026.
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