It was another transformative year for NFTs, both for better and for worse. We saw the emergence of the Ordinals protocol on Bitcoin, which rejuvenated creators and boosted excitement around the chain—but fomented a split between Bitcoin purists and expansionists. Meanwhile, as sales kept dropping for much of the year, collectors only got louder in expressing their frustrations, and creator royalties diminished further.
Despite the backlash, NFTs aren’t dead—and some are still in demand. But the NFT market is in a much different place than in 2021 or 2022, and this year’s events revealed a space grappling with how to evolve and move forward now that the early outsized hype has faded. Here’s a look at the defining NFT stories and trends from 2023.
Ordinals emerge
There was no bigger NFT story in 2023 than the emergence of Ordinals, a.k.a. the native Bitcoin counterpart to NFTs. Created by Bitcoin developer Casey Rodarmor, the Ordinals protocol lets users “inscribe” media, apps, and text files to individual satoshis—the smallest unit of measurement on the original blockchain—and then collect and trade them thanks to emerging marketplaces and infrastructure.
“Laser-eyed” maximalists complained as Bitcoin users started using the chain for something other than digital money, and rising network congestion and fees ensued. But Ordinals proved to be no flash in the pan: More than 52 million have been minted to date, and the protocol also enabled the rise of BRC-20 tokens, akin to fungible tokens on other chains.
Now there are inscriptions and similarly created tokens flooding other chains, as well. Traditionalists are still complaining, but Ordinals are here to stay—and they’re increasingly challenging the supremacy of Ethereum as the go-to network for on-chain assets.
Blur and Tensor take over
Leading incumbent marketplaces were toppled this year on both Ethereum and Solana. No doubt, the rise of Blur was one of 2023’s defining crypto moments, as the marketplace used token incentives to quickly take over the space and crush OpenSea.
Blur’s wallet-filling token airdrops—totalling over $800 million to date at peak price—helped catapult it to the top of the pile, and now it routinely commands 80% or more of Ethereum NFT trading market share.
Granted, such incentives also fueled mass flipping of assets as traders treated NFTs more like fungible tokens. Some called it wash trading, but at the end of the day, Blur is dominating the sapce. OpenSea, meanwhile, has suffered by comparison and still hasn’t launched a token. The one-time leader, valued at $13.3 billion in early 2022, laid off half its staff in November.
A similar shift has taken place on Solana as longtime leader Magic Eden has been firmly surpassed by Tensor, an upstart that has borrowed Blur’s messaging and rewards model, albeit without an actual airdropped token as of yet. Tensor now typically owns more than 50% of Solana trading action as collections like Mad Lads and its own Tensorians see growing demand.
The SEC takes action
The United States Securities and Exchange Commission didn’t simply ratchet up its scrutiny on crypto exchanges this year—it also targeted NFT projects that it called unregistered securities.
First, the SEC took action against Impact Theory, an NFT startup created by entrepreneur and business influencer Tom Bilyeu, which agreed to a $6 million settlement over its “Founders Key NFTs.” Team members had promised substantial returns to investors, which was a one-way ticket to securities violations.
Soon after, the SEC targeted a very high-profile project: “Stoner Cats,” the 2021 animated series funded with and accessed via NFT passes. The Mila Kunis-backed project agreed to a $1 million settlement and effectively shut down; major marketplaces then blocked the NFTs.
An NFT scammer faced justice by U.S. authorities this year, too: Aurelien Michel, the 25-year-old founder of the Mutant Ape Planet NFT collection, pled guilty in November to wire fraud charges. The Department of Justice said that he had “rugpulled” NFT buyers—that is, made promises attached to the asset sales and then not followed through once the money was made.
Trump torpedoes his NFTs
Launched in December 2022, former U.S. President Donald Trump’s initial NFT collection was a hit. Although widely mocked online and in the mainstream media, the collectibles sold out in 24 hours and then generated millions of dollars’ worth of secondary market sales. And prices actually went up in the early months of this year.
But in April, Trump’s team released another, very similar second set of NFTs, which caused the value of the first set to collapse almost immediately. And a third set launched earlier this month, which is larger than the first two sets combined, isn’t even half sold out yet. A trading lock will lift on December 31, at which point we’ll see whether they sink below the $99 mint price.
“The Goose” fetches $6.2 million
The NFT market may be down substantially, but demand for some “blue chip” assets remains strong. Case in point: An Art Blocks NFT in Dmitri Cherniak’s “Ringers” generative art collection, affectionately called “The Goose” for its resemblance to the creature, sold for a massive $6.2 million at a live Sotheby’s auction in June. It’s the top NFT sale of 2023.
Beyond the amusing nickname and resemblance, this digital art has another distinctive quality to it: The piece was previously owned by Three Arrows Capital, the now-shuttered crypto hedge fund that apparently lost billions as the market collapsed in 2022. Pseudonymous collector Punk6529 was the buyer through their 6529 NFT Fund, Sotheby’s said.
Royalties are dead… or are they?
Creator royalties—small fees automatically paid to artists and companies when their NFTs are resold on the secondary market—started evaporating in late 2022 as upstart marketplaces shunned them to claim market share from stalwart platforms. However, OpenSea and some other marketplaces ultimately opted to keep them last year following backlash from creators and collectors alike.
But that changed in 2023, first as Blur took over the majority of NFT trading (without honoring full royalty settings) and then as OpenSea effectively admitted defeat on the topic, saying in August that it would stop enforcing required royalties. Backlash returned, but many creators had already accepted the reality that ongoing royalties would no longer be reliable.
However, there’s potentially hope. On Solana, which arguably led the charge away from required royalties in 2022, a new token standard has led to firmer enforcement of creator fees. And there’s movement in that direction on Ethereum too, including with the introduction of the ERC721-C standard from game developer Limit Break.
DeGods leave Solana; it’s not going well
One of the biggest stories in the NFT space at the tail end of 2022 and into early this year was the planned departure of top projects DeGods and y00ts from Solana, following substantial turmoil in the ecosystem and the cratering price of SOL late last year. The collections did indeed depart Solana, but it arguably hasn’t worked out well over the long term.
DeGods migrated to Ethereum in March and y00ts followed suit to Ethereum scaling network Polygon (before migrating again to ETH mainnet). However, sentiment has shifted since. DeGods NFTs have fallen sharply in value, plunging from a USD floor price of $16,000 in August to about $7,300 today as the project has faced criticism for under-delivering and failing to maintain the hype.
Making matters worse for DeGods is the fact that the Solana ecosystem has seen a dramatic bounceback in recent months. In fact, Solana’s new top NFT project Mad Lads has a starting price of $14,400 worth of SOL, about double that of DeGods on ETH.
DeGods and y00ts founder Rohun “Frank” Vora, who recently tweeted that “2023 has been the worst year of my life,” has played into speculation over whether the projects might offer a bridge back to Solana and allow owners to have their NFTs on whichever chain they please. It’s still unclear, however, whether DeLabs will actually follow through on that chatter.
Pudgy Penguins puts NFTs in Walmarts
Decrypt’s 2023 NFT project of the year award went to Pudgy Penguins, a collection that thrived amid the Crypto Winter and emerged even stronger—and now is making a mainstream play.
The Ethereum project teamed with mega-retailer Walmart to put plush toys into thousands of stores, and each toy comes with a scannable QR code that unlocks free NFTs that can be used within the upcoming Pudgy World online game. Pudgy Penguins owner and CEO Luca Netz told Decrypt that about 20% of buyers are claiming the NFTs so far, but they aim to boost that figure with improved messaging and via the impending game launch.
Yuga Labs wins court battle
The legal battle between Bored Ape Yacht Club creator Yuga Labs and artist Ryder Ripps (and associate Jeremy Cahen) was closely watched by the industry over matters like NFT intellectual property and the legality of copycat projects described as “parody.” Ultimately, Yuga Labs was victorious, with a U.S. district judge awarding the startup over $1.5 million in damages.
Ripps and associates launched the “Ryder Ripps Bored Ape Yacht Club” NFT collection, which consisted of flipped versions of the original artwork, after accusing Yuga of using racist imagery. The NFTs sold out and Yuga filed suit over trademark violations, ultimately winning a summary judgment and damages. Ripps and Cahen were also ordered to transfer the project’s smart contract to Yuga and destroy any related digital assets.
Nouns owners bail
One of the most unique NFT projects saw its community fracture in September, as owners of more than half of all Nouns NFTs voted to “fork” away from the rest and take $27 million worth of ETH in the treasury with them. Such a move was enabled by the creation of the “ragequit” protocol, which allowed holders to form groups and leave with a “refund” of sorts.
Nouns was designed as a decentralized, open-source intellectual property, with the community of holders spending millions upon millions of dollars to fund projects—like comic books, toys, an esports team, and even a parade float. But some in the community saw frivolous spending and unclear returns, and opted to bail and take their share of the treasury. The remaining Nouns owners are still building up the IP and funding projects.
Azuki backlash
One of the biggest NFT drops of the year quickly became a big mess. In June, Chiru Labs—creator of Azuki, one of the most valuable Ethereum NFT projects—revealed an “Elementals” set to expand its collector base, generating $38 million in sales in about 15 minutes. But once the artwork was revealed after the mint, buyers revolted.
The Elementals artwork was largely similar to that of the original NFTs, not only creating confusion but sinking the value of the earlier Azuki NFTs in the process (much like Trump’s NFTs). Some owners even formed a DAO to demand refunds via a lawsuit, though they ultimately dropped the suit and moved on.
As of this writing, Azuki Elementals NFTs start at about $1,200 worth of ETH after minting at about $3,800 worth, per data from NFT Price Floor. The original Azuki NFT prices are down to about half the USD value as just before the Elementals mint.
Open Edition meta
Amid falling NFT prices early this year, a new type of NFT release model took hold. Open edition mints were affordably priced and offered either identical or lightly differentiated artwork, designed as an accessible way for buyers to collect—but also an opportunity to create gamified models and reward collectors for buying and trading up with several editions.
“Checks,” a project by artist Jack Butcher riffing on Twitter’s verification check design, was the most successful of these drops. Some 16,000 editions were minted for just $8 apiece, and within weeks, they were flipping for thousands of dollars apiece as collectors attempted to trade up to rarer renditions. The open edition buzz cooled, but it provided another way for artists and creators to engage with collectors and incentivize trading.
“The Simpsons” weighs in
For 35 years, “The Simpsons” has skewered culture—and NFTs finally got a spotlight in November as part of its annual “Treehouse of Horror” Halloween special. The episode segment referenced various creators and projects, from Beeple to Bored Apes, while poking fun at NFT hype and some of the inanity that accompanied it.
Broadly, NFT collectors and creators responded well to the episode, seeing it as a defining moment for the culture. Meanwhile, some launched unofficial Simpsons-themed NFT projects, generating millions of dollars in trading volume. Maybe that’ll be part of the next roast, should “The Simpsons” ever loop back on the NFT craze again.
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