- The Gemini Global State of Crypto 2025 report confirmed global crypto ownership is rising across all regions, reversing the post-2022 market slowdown.
- Australia saw one of the highest shares of new investors (30%) who purchased a memecoin as their first crypto asset, just behind the US (31%).
- Global sentiment is being positively influenced by US policy, including the Strategic Bitcoin Reserve and the growth of crypto ETFs, which are driving adoption.
Crypto adoption in Australia is emerging alongside countries like the UK and the US, according to Gemini’s Global State of Crypto 2025 report.
The report highlighted that crypto ownership increased across all surveyed regions in the past year, reversing the slowdown that followed the 2022 market downturn. While the UK and France saw some of the largest reported jumps in ownership, Australia stands out for how new investors are entering the market.
Among respondents in Australia who own both memecoins and more traditional cryptocurrencies, 30% said their first crypto purchase was a memecoin. That is one of the highest shares recorded, just behind the United States at 31%.
The report also noted that, globally, half of Millennials and Gen Z respondents currently own crypto or have in the past.
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Crypto Adoption Soars Globally
Globally, sentiment is being shaped by policy and product developments abroad, mostly led by the US. President Donald Trump’s creation of a Strategic Bitcoin Reserve and a more explicitly pro-innovation stance at the Securities and Exchange Commission (SEC) have coincided with improving perceptions of crypto, the report reads.
Nearly 23% of non-owners in the US said the Strategic Bitcoin Reserve increases their confidence in the asset class.
President Trump’s policies are making an impact. Nearly a quarter (23%) of non-crypto owners in the US said the launch of a Strategic Bitcoin Reserve increases their confidence in the value of cryptocurrency.
GeminiIt should be noted that APAC emerged this year as one of the fastest-growing regions for crypto-related transactions, reaching US$2.3 trillion (AU$3.5 trillion), an increase of 69% YoY.
Crypto ETFs are another driver of adoption, the report noted, as these became the fastest growing in history, drawing hundreds of billions of dollars and supporting bitcoin’s price.
Even financially conservative institutions like Harvard have jumped on the trend. The university’s endowment recently disclosed a US$443 million (AU$664 million) position.
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