- Adidas will launch 2,600 limited-edition NFT mystery boxes on May 16, featuring Adidas-branded digital clothing for Xociety avatars and XCS tokens linked to tradable shares.
- The collaboration integrates Adidas’ ALTS NFT line into Xociety, a shooter RPG on the Sui blockchain, marking a shift from past drops by placing wearable NFTs in a functional game ecosystem.
- This move deepens Adidas’ Web3 push, contrasting Nike’s failed RTFKT project, and aligns with Sui’s growing momentum.
Adidas is back in the crypto arena, this time teaming up with XOCIETY, an on-chain shooter RPG powered by the Sui Network (SUI).
The partnership will introduce ALTS by Adidas content directly into the Sui-powered game environment, cementing the sportswear giant’s growing stake in the digital asset ecosystem.
ALTS by Adidas, first launched in March 2023, features 20,066 unique avatar NFTs designed to explore identity through fashion, gaming, and collectibles. The exact mechanics of how these avatars will interact with XOCIETY’s systems haven’t been disclosed, but the developer hinted its signature XCS progression system will anchor the integration.
The apparel giant announced this week that it will launch 2,600 NFT “mystery boxes” on May 16, each priced at US$129 (AU$200) and containing tradable in-game skins and tokenised corporate perks.
Each box includes digital Adidas-branded apparel—tops, bottoms, and sneakers—usable on player avatars in Xociety, a “pop shooter” with RPG mechanics built natively on the Sui blockchain. Items come in rarity tiers ranging from “Uncommon” to “First”, with top-tier boxes bundling all eight skin sets.
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Adidas Ventures Into NFTs Again
For Adidas, the move is another foray into digital collectibles and metaverse fashion. Its Web3 history stretches back to a 2021 tie-in with Bored Ape Yacht Club, followed by drops with Doodles and Stepn. But unlike previous experiments, the Xociety partnership plants the apparel directly inside a playable environment with resale infrastructure and share-linked incentives.
By contrast, Nike quietly wound down its Web3 subsidiary, RTFKT, at the end of 2024 following a brief period of heavily promoted digital sneaker releases.To make matters worse, purchasers filed a lawsuit against Nike on Friday, according to Reuters.
Sui network has gained a lot of traction recently. Its TVL topped US$2B (AU$3.11B) in January, according to DefiLlama, while its SUI token peaked at US$5.24 (AU$8.14).
Despite falling all the way down to US$3.34 (AU$5.19), the token has managed to recover over 30% of its value in the last 30 days, according to CoinGecko data.
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