The worlds of fashion, design and crypto intersect in a new collaboration between Adidas Originals and Prada that will feature user-generated content and creator-owned art.
Adidas Originals and Prada have invited their respective audiences to contribute anonymised photographs to the non-fungible token (NFT) project on the Ethereum-compatible Polygon network.
Digital Artist to Create Mass-Patchwork NFT Design
New York City-based digital and new media artist Zach Lieberman will compile 3000 joint community-sourced minted NFT artworks into a single mass-patchwork NFT design. Contributors will retain full ownership rights over their individual NFT tiles, and participation in the project – dubbed adidas for Prada re-source – is free.
Contributors whose tiles are featured in the final project will have the chance to earn a form of royalty on the secondary market, according to the joint Adidas-Prada release:
Owners of each individual NFT will receive a percentage of the auction sale of adidas for Prada re-source each time it is sold, in perpetuity. This new structure of shared ownership, made possible by Web3 technology, represents a cultural shift towards creator rights which is core to the crypto arts movement.
Adidas-Prada release
Proceeds to Go to NPO Slow Factory
The completed NFT will be auctioned on SuperRare with most of the auction proceeds to go to non-profit organisation Slow Factory, which purports to assist marginalised people “to become climate leaders through regenerative design, open education, and narrative change”.
The waitlist is open from January 24 at adidas.com/prada-nft.
The collaboration with Prada follows the success of Adidas Originals’ Into the Metaverse, its debut NFT project launched last month, which minted 30,000 NFTs to more than 21,000 buyers.
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