Zach Anderson
Jun 20, 2025 12:00
Animoca Brands partners with Cross the Ages to enhance its transmedia ecosystem, acquiring CTA tokens and supporting the launch of the Arise action-RPG.
Animoca Brands, a prominent player in the blockchain gaming sector, has announced a strategic partnership with Cross the Ages, a transmedia ecosystem that blends fantasy and sci-fi narratives through blockchain technology. This collaboration is set to support the upcoming launch of Arise, a multiplayer action-RPG, according to Animoca Brands.
Launch of Arise and Acquisition of CTA Tokens
Arise, a free-to-play multiplayer action-RPG built on Unreal Engine 5, is slated for a Q4 2025 release on PC, with subsequent releases on Mac and other platforms. The game promises a dynamic gaming experience where players can influence the game’s economy through various roles such as farming, dungeon crawling, and crafting. This partnership also involves Animoca Brands acquiring CTA tokens from the open market, which serve as the utility token for Cross the Ages’ ecosystem, bridging games, NFTs, and storytelling experiences.
Strategic Insights and Market Support
In addition to supporting Arise’s launch, Animoca Brands will leverage its expertise to enhance the go-to-market strategy for Arise and Blast, the latest version of Cross the Ages’ trading card game. The company will also provide liquidity for the CTA token and consult on tokenomics. Previously, Animoca Brands led an investment round in Cross the Ages in 2024, showcasing its commitment to the growth of blockchain-native intellectual properties.
Leadership Comments
Yat Siu, co-founder and executive chairman of Animoca Brands, expressed confidence in Cross the Ages’ potential, emphasizing the undervaluation of high-quality Web3 game development. Sami Chlagou, CEO of Cross the Ages, highlighted the ongoing support from Animoca Brands since 2021, marking this partnership as a significant milestone in their journey.
About Cross the Ages
Established in 2020, Cross the Ages is a pioneering transmedia IP that integrates blockchain technology to offer a seamless blend of virtual and real-world experiences. With partnerships with industry giants like Ubisoft and Square Enix, Cross the Ages continues to innovate in the gaming sector.
About Animoca Brands
Animoca Brands is a leader in Web3, focusing on digital property rights and blockchain adoption through various projects, including Moca Network, Anichess, and The Sandbox. The company is recognized for its contributions to the blockchain gaming industry and holds investments in over 540 companies.
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