- Swyftx, a leading Australian crypto exchange, has announced its acquisition of New Zealand’s largest crypto trading platform, Easy Crypto.
- Easy Crypto, established in 2018 by siblings Alan and Janine Grainger, has served over 300,000 customers and achieved NZD $2 billion in trading volume.
- This acquisition will enhance Swyftx’s ability to serve the growing customer base in Australasia, bringing their total clientele to 1.1 million.
- Both exchanges will continue to operate independently until they can fully integrate their services for all customers.
Swyftx, one of Australia’s biggest crypto exchanges, has announced the acquisition of Easy Crypto via a media release earlier today.
Easy Crypto, founded in 2018 by siblings Alan and Janine Grainger, is New Zealand’s largest local crypto trading platform and has serviced over 300,000 customers. Over its seven-year lifespan, the exchange raked in more than NZD $2 billion (AU $1.81 billion) in trading volume.
The news comes as Australian crypto platforms look to consolidate ahead of the 2025 election and a shifting political landscape.
Related: Coalition Pledges to Fast-Track Crypto Regulation, Echoing Trump’s Deregulatory Zeal
Easy Crypto and Swyftx Combine to Service Over 1 Million Customers Across the Tasman
The fast-growing ANZ blockchain scene has accelerated in recent times, with a recent Swyftx survey revealing over 4 million Aussie adults currently own at least some digital currencies.
Acquiring Easy Crypto will help Swyftx, and the Oceanic crypto industry in general, service this evolving customer base no matter which side of the Tasman they live on.
One of the platform’s crowning achievements was releasing one of New Zealand’s first stablecoins, NZDD. The digit currency, pegged 1:1 to the New Zealand Dollar and backed by cash held in banks.
Since its launch, Easy Crypto has expanded to serve clients in Australia and South Africa. The deal will bring Swyftx’s customer base to 1.1 million, making them one of the largest exchanges across the Oceanic region.
Swyftx CEO Enthusiastic About New Zealand Expansion With Adoption Rates Tipped to Accelerate
Swyftx’s CEO, Jason Titman, was excited to continue playing a role in the fast-moving crypto scene in New Zealand.
“Up to 50% of New Zealanders are expected to hold digital assets according to latest research…We have wanted to expand our presence in New Zealand for some time. Australasia needs a secure, world-class homegrown exchange to compete with international offerings and this deal creates exactly that”.
He followed up by praising Easy Crypto’s dedication to its customers and the ‘share[d]…deep commitment’ to the digital asset industry.
Meanwhile, Janine Grainger, co-founder of Easy Crypto, commented positively on the deal.
“Our vision is to make cryptocurrency more accessible…With Swyftx as a parent, we can accelerate that vision and support many more potential customers….its priorities in areas like customer experience, security and financial freedom are identical to our own.”
The media release states that the two exchanges will operate independently until they can offer their services to all customers.
Credit: Source link
