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The gaming world is abuzz with the potential of Telegram’s Mini App platform. However, the meteoric rise and fall of P2E (play-to-earn) games like Axie Infinity offer a crucial lesson – hype alone isn’t enough.To build truly sustainable Telegram games, developers and game studios need to look beyond short-term gains and focus on creating engaging experiences that keep players coming back for more.
In this article, we’ll explore key lessons from the P2E era and how they can be applied to build successful Telegram games.
Lesson one – The importance of sustainable game design
One of the critical factors contributing to the decline of P2E games was their unsustainable game design.
Many P2E games prioritized token rewards or airdrops over engaging gameplay, leading to repetitive and uninspiring experiences.
Players were primarily motivated by financial gain rather than the joy of playing.
Lesson two – Building a thriving community
Community engagement is crucial for the long-term success of any game. Many P2E games only fostered a sense of community in a touch-and-go manner, leading to player isolation and disinterest.
Telegram game developers need to consider a combination of community building efforts, such as creating social features, encouraging player interaction and keeping an active feedback loop with the player base.
Lesson three – The perils of hype cycles
P2E games often fell victim to hype cycles, experiencing rapid growth followed by sharp declines as player interest waned.
To avoid this boom-and-bust pattern, Telegram games should focus on building sustainable economies that don’t rely on constant new player acquisition.
Lesson four – Prioritizing player experience
Ultimately, the success of any game hinges on an enjoyable and engaging player experience that keeps one coming back.
As mentioned earlier, P2E games often relied on tokenomics over gameplay, leading to a decline in player satisfaction.
Simplified user experience is a must to lower barriers for new players – but that doesn’t mean the game experience itself should be overly simplistic.
Telegram games can take a page out of gaming console smash hits and introduce a level of sophistication, while working within limitations of the platform.
Conclusion
The rise and fall of P2E games offer valuable lessons for Telegram game developers. Strategic partnerships, continuous updates and diversified gameplay experiences are important ingredients for developers to create games that thrive in the long term.
Given the rush of gaming studios and titles into the platform, Telegram Mini App has immense potential for gaming, and by learning from the past, developers can build a vibrant and sustainable Web 3.0 gaming ecosystem.
Nic Tse is an ex-journalist, writing and editing in the fintech, lifestyle and media spaces since 2012. He’s now covering Web 3.0, blockchain, and crypto stories for aelf, a layer-one AI-enhanced blockchain.
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