Popular NFT marketplace and protocol Rarible launched its NFT marketplace builder for Polygon-based NFT collections on January 18. Any Polygon-based NFT collection will be able to use the new self-serve tool to build their own customized marketplaces for free to connect with their communities.
“Community marketplaces will become a gateway for new users to enter NFTs. They change the NFT buying and selling experience by making it much simpler which in turn makes it easier for new users to come onboard,” Alexei Falin, Co-founder and CEO of Rarible, told Cryptonews.com.
Rarible already offers a similar service on Ethereum, which has been used by projects such as Smircs, Rally, and Not Your Bro, to name a few. The first partner for the Polygon community marketplace builder is Polygon Punks, according to the company.
“We see community marketplaces as the future of NFT buying and selling and we believe every project should have its own marketplace. The self-serve tool is vital for making this happen,” said Falin. “We’ve seen the Polygon NFT market gain tremendous traction. When discussing which chain would be next for our marketplace builder tool, Polygon was the clear choice.”
“We’ve seen Polygon become the preferred blockchain for many mainstream brands, popular Web3 projects, and games,” he continued. “Polygon has continued to grow even through turbulent times and has demonstrated that it has the ability to onboard the masses.”
With no coding knowledge necessary and zero additional fees, the Rarible NFT marketplace builder provides users with multiple features such as minting NFTs on Polygon and creating personalized storefronts. In addition to these capabilities, their aggregation tool also allows customers to access collections from other popular secondary markets.
The marketplace builder is for both Ethereum ERC-721 and ERC-1155 collections, making it possible for creators to use a variety of different blockchains.
And in contrast to the current trend of other NFT marketplaces that give users the option of not paying royalties, Rarible-powered community marketplaces will require royalty fees on all transactions that take place within their UI, as recently expressed in a company blog post.
For projects that require special features and customizations for their marketplaces, Rarible also offers a white glove service. The service allows projects to work directly with Rarible’s team to create a custom marketplace tailored to their specific needs.
“When projects sign on to work with us for our white glove service, their team works directly with our Rarible team to create a custom marketplace. Projects can tell us exactly what features they want for their community marketplace through a more hands on approach,” explained Falin.
Examples of well-known projects and brands that have used Rarible’s white glove NFT marketplace service previously include Fox (Krapopolis and Fox Deportes), McFarlane Toys, CryptoPunks V1, Pixel Vault, Degeni Verse, and Robotos.
While it’s difficult to predict exactly how the cryptocurrency and NFT markets will evolve in the coming years, Falin believes that we’ll see more major brands from different industries entering the NFT market, making tools such as custom NFT marketplace builders increasingly important.
“In 2023, I think we’ll see more major brands from across all industries implement strategies around NFTs. Every year brings new developments and this year we should see new use cases for blockchain technology emerge,” he said.
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