Southampton FC, an English professional football club, has secured a new sponsorship deal with Coingaming Group, the leading operator of Sportsbet.io, which will enable the club to distribute performance bonus to players in Bitcoin (BTC).
The Saints Players to Receive Bonus in Bitcoin
According to the announcement, the football club, which is nicknamed “The Saints”, signed a three-year sponsorship deal with Coingaming Group last week. The new offer comes as an extension of a one-year sponsorship agreement between Coingaming Group and Southampton FC at the start of the season for the 2020/21 campaign.
This means Coingaming Group’s Sportsnet.io will continue to be the shirt sponsor for The Saints until 2024.
This is the biggest sponsorship deal ever secured by the English football club, according to the announcement. The interesting part of the renewed sponsorship deal is that Southampton players can choose to receive bonuses in Bitcoin. So, for the stated period of the sponsorship, Southampton FC will distribute performance bonuses to players in Bitcoin at the end of every season.
Our first season as Southampton FC’s main club partner has already exceeded all expectations. We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years. [..] We can’t wait to continue this journey with the Saints, and we’ll be doing everything we can to support the team and its community into the future.
Maarja Pärt, CEO of the Coingaming Group
Soccer Teams Are Embracing Crypto
The development today is one of the things that drive more attention and adoption of Bitcoin and other cryptocurrencies among football players and clubs. Moreover, some professional football teams, including Manchester City, have launched fan tokens as a medium to strengthen engagement with their supporters.
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