Soon to enter its 70th year, seemingly ageless lifestyle brand Playboy is building on its Web3 presence to launch what it calls the MetaMansion in collaboration with NFT-based metaverse gaming platform The Sandbox.
This new, virtual version of the Playboy mansion will feature a host of gaming, social and programmed events, along with future NFT collectibles.
Rabbitars Lose Their Bounce
The MetaMansion is an extension of Playboy’s Rabbitars NFT project, 11,953 tokenised bunny avatars that sold for just over US$800 apiece in October 2021. In a sign of these straitened crypto times, the floor price of Rabbitar NFTs on OpenSea is down 74.25 percent since launch.
In better news for the ageing brand, The Sandbox has stated that users will be able to snap up NFT land plots neighbouring the MetaMansion later this quarter. These should be in hot demand considering someone coughed up US$450,000 to be rapper Snoop Dogg’s virtual neighbour in The Sandbox-based Snoopverse last December.
Sebastien Borget, chief operations officer and co-founder of The Sandbox, endorsed the platform’s new collaborator with the following warm words:
Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and [it] has already stepped into Web3 with early success.
Sebastien Borget, chief operations officer and co-founder, The Sandbox
Sandbox Up, SAND Down
The Sandbox has formed a procession of mainstream partnerships with various other popular figures and brands, including the Care Bears, Warner Music, the Walking Dead, Snoop Dogg, Deadmau5, Atari, the Smurfs and Adidas.
That said, the price of its token (SAND) is down 86.8 percent since its all-time high of US$8.40 in late November 2021. It would appear that both The Sandbox and Playboy remain undeterred, launching the MetaMansion in the depths of the current crypto bear market.
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