An annual all-ages music, food and art festival kicking off again later this year in an expanded format will be the first major Australian event to integrate NFTs into its ticketing via a limited-edition 1,111 NFT collection:
Dates Added for Canberra and Geelong
The Grass Is Greener 2022 travelling festival starts its 2022 season on the Gold Coast on October 22, followed by its first-ever show in Canberra on October 23. The festival, inaugurated in 2016, will also take place in Cairns, far north Queensland, on October 29 and then conclude in Geelong, Victoria, on October 30.
Grass Is Greener NFTs will grant owners access to the event itself and its unique on-site experiences, including Lifetime Ticket NFTs, Backstage Pass NFTs and “much more”. Organisers also tout multiple themed stages and an upgraded VIP experience.
Where to Sign Up
Artists already announced for the 2022 travelling festival include Ty Dolla $ign, VNSSA, Pnau, Sticky Fingers, Onefour, Maya Jane Coles and Boo Seeka. For the complete lineup appearing at each event, visit The Grass is Greener’s official website.
The NFT mint is scheduled for 08h00 (AEST) on July 12, 2022, and those interested in participating are encouraged to joined the event’s Discord group.
In Other NFT Music News
The Grass Is Greener festival’s NFT ticketing innovation is arguably the biggest news on the music-related NFT front since blockchain-based platform Opulous announced its world-first music copyright-backed NFTs in January this year, allowing fans to bankroll their favourite artists by harnessing the power of DeFi.
And for those fans who’d rather experience music events in the metaverse, a month earlier Animal Concerts launched a virtual touring company to host “live” music events via Web3. Through this project, artists will be able to earn up to 50 percent of their revenues from both virtual ticket and NFT sales.
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