81% of Americans would be encouraged to work out if they were to receive cryptocurrency rewards, according to a survey by fitness platform FitRated.
The study interviewed more than 1,000 people with distinctive investing experiences, body types, and backgrounds across the United States. It intended to gauge what would motivate people to exercise even in the metaverse.
Per the report:
“81% of people would be motivated to stay fit by earning cryptocurrency for exercising. 4 in 10 people would cancel their current gym for a fitness membership in the metaverse.”
In addition, 75% of Americans would be inclined to sign up for gym memberships using cryptocurrencies.
Bitcoin emerged as the most preferred
According to FitRated:
“Bitcoin was the number one most desired currency that people requested in exchange for working out.”
Respondents preferred crypto rewards in Bitcoin (BTC) at 72.8% followed by Ethereum at 35.5%. Dogecoin (DOGE) rewards capped the top three at 34.6%, thus showing an inclination towards memecoins.
When it came to the type of exercise that would be consistently done for a year in exchange for cryptocurrency gains, pushups, bench presses, and squats were the most desired at 45.9%, 44.9%, and 41%, respectively.
The study added:
“Evidently, cryptocurrency motivates the type of fitness that covers a lot of distance, i.e., walking (49.1%), cycling (47.2%), or running (39.3%).”
Interestingly, a previous survey by the National Bureau of Economic Research disclosed that money would not motivate people to hit the gym. Therefore, it seems cryptocurrency is changing this narrative.
Crypto rewards are emerging as a favored marketing tool in different quarters. For instance, fast-food chain Burger King revealed plans to give away cryptocurrency prizes to its customers through the Robinhood brokerage platform.
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