The Ultimate Fighting Championship (UFC) is taking its partnership with Crypto.com to the next level with the introduction of “Fan Bonus of the Night” – an innovative collaboration with the major exchange where fans vote on the allocation of fighter bonuses for pay-per-view (PPV) events to be paid out in bitcoin:
Fans Allocate Fighter Bonuses
Until now, the decision as to which fighters delivered performances worthy of a bonus lay solely with UFC matchmakers. However, since the advent of “Fan Bonus of the Night”, fans are now able to participate in what is always a controversial decision.
The inaugural fan bonuses will commence this weekend at UFC 273, headlined by Aussie featherweight champion Alexander “The Great” Volkanovski, who defends his crown against South Korean veteran TKZ, otherwise known as “The Korean Zombie”.
Voting for the “Fan Bonus of the Night” will take place on Crypto.com and is open to all users globally. Each fan will get three votes per PPV and can vote for two fighters within each bout. Voting opens at the start of the PPV prelims and ends one hour after the conclusion of the event.
Bonuses on Top of Bonuses
In total, three bitcoin bonuses will be awarded, ranging from US$10,000 to U$30,000. Given that fighter pay remains a hot topic within the MMA community, it’s worth noting that these fan bonuses will be in addition to fighter salaries, as well as the U$50,000 “Fight of the Night” and “Performance of the Night” bonuses typically awarded.
“Uncle Dana”, as UFC president Dana White is affectionately known by fans and MMA (mixed martial arts) journalists alike, spoke positively about Crypto.com’s proactive approach to increasing fan engagement:
They’re [Crypto.com] constantly coming up with new ideas about how we can work together to connect with the fans. This new Fan Bonus of the Night is an awesome way to get fans more engaged in our events while rewarding the fighters for bad-ass performances.
Dana White, UFC president
In 2021 we saw a flurry of professional athletes elect to take their earnings in bitcoin, and this trends appears to be picking up steam. In January, UFC heavyweight champion Francis “The Predator” Ngannou elected to take half his fight purse in bitcoin, saying: “I believe bitcoin can empower people everywhere.”
As an inflation-resistant savings technology, it’s hard to argue with The Predator’s assessment of Bitcoin. However, given his knockout power, you’d probably be inclined to agree with him irrespective:
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