Warner Music Group (WMG) has announced a partnership with blockchain gaming developer Splinterlands to allow WMG artists to create their own blockchain-based video games.
WMG Enters Web 3.0
The partnership will centre on creating P2E (Play-to-Earn) and “arcade-style” video games for mobile devices. Selected WMG artists will be allowed to launch their own blockchain-based games, thus creating another form of revenue and engagement with their fanbase.
Oana Ruxandra, executive vice-president of business development and chief digital officer at WMG, said the partnership represents a “massive opportunity” for the P2E industry:
I don’t think we can underestimate how massive the opportunity around P2E gaming is. Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenised games. As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in the value created.
Oana Ruxandra, chief digital officer, Warner Music Group
P2E Industry on the Rise
Founded in 2018 by Jesse Reich, Splinterlands is the originator of a blockchain video game of the same name where users battle 1:1 and buy, sell, and trade cards, in similar fashion to Sorare.
Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by Web 3.0 community members. We’re thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, DeFi, and blockchain.
Jesse Reich, founder, Splinterlands
The P2E industry is booming as more video game developers integrate blockchain to power innovative features such as in-game cryptocurrency, native tokens, NFTs (non-fungible tokens) and much more.
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