English Premier League champions Manchester City has partnered with Sony to bring its home ground, Etihad Stadium, to the metaverse. The project has begun construction and will allow the football club to offer new digital experiences to fans through the “cutting-edge” virtual venture.
Etihad Stadium, home to Man City FC since 2003, has begun its virtual recreation. The replica will be the team’s central hub and the first football stadium to move into the metaverse.
To complete the project, Man City has signed a three-year contract with Sony Group Corporation. Image analysis and skeletal tracking technology will assist specialists in the stadium’s construction. The first-of-its-kind venture will remove geographic barriers for fans outside England who wish to fully experience a live-recorded match.
Metaverse Stadium to Show Action From All Angles
The goal of the metaverse stadium is to allow fans to watch games live and to see all the action from multiple perspectives. The project seeks to demonstrate the club’s commitment to the sports entertainment business.
Following in the Footsteps of United
The Manchester football scene has been diving headfirst into the world of crypto and the metaverse, with City’s crosstown rivals Manchester United making some big moves this year. Man U announced a US$27 million partnership with Tezos earlier this month, allowing the blockchain company centre placement on the team’s training kit.
A group of former United legends has also come together to launch a sports-focused DAO. Paul Scholes, Ryan Giggs and Gary Neville are working to allow fans to invest in professional football via their decentralised autonomous organisation (DAO). The project will honour the Red Devils’ class of ’92.
By Lauren Claxton, Crypto News Guest Author
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