Adidas Originals Metaverse NFT Drop Launching Today: Dec 17

Adidas Originals has today launched its non-fungible token collection, titled Into The Metaverse, in doing so becoming the last of the big three sports footwear brands to join the NFT fray.

The Into The Metaverse digital asset will serve as an access token, promising holders exclusive first dibs on future merchandise, physical and digital product and services, rewards within its newly attained land plot in The Sandbox, and more.

How to Get Your Adidas NFT

The collection’s sale starts via the company’s official website on Friday, December 17 at a price of 0.2 ETH, about US$791 at the time of writing.

Early access takes place before public sale, with 20,000 tokens reserved for holders of: Adidas Originals POAP (Proof Of Attendance Protocol), gMoney POAPs, BAYC/MAYC NFTs, and all Pixel Vault NFTs.

A minimum of 9,620 Adidas NFTs are reserved for general sale, which will remain open until all NFTs are sold. Adidas and partners retain 380 NFTs with a portion allocated towards future events.

For answers to FAQs, go to www.adidas.com/faq

Adidas Makes Good on its Metaverse Promise

Earlier this month, Adidas announced it would be collaborating with Bored Ape creators and Yuga Labs to enter the metaverse, making a show of good faith by purchasing a Bored Ape Yacht Club NFT for 46 ETH, or US$156,000, at the time.

Then this week, Nike announced it had acquired RTFKT Studios, a digital art studio focusing on sneaker-themed NFTs and collectibles on the Ethereum blockchain, thus heralding its own first footfall in the metaverse.

In July, Japanese multinational sports apparel giant Asics stole a march on both Nike and Adidas, its two fiercest competitors in the footwear space, by launching its Sunrise Red NFT collection.