Crypto.com’s CRO token is now available on the Coinbase.com exchange and the value of the asset has increased as a result, hitting a new all-time high of almost US$0.40. On November 4, after listing on Coinbase, it pumped to US$0.39 within two days after months of tracking sideways under US$0.20.
CRO is ranked the 28th-largest cryptocurrency with a market capitalisation of almost US$9 billion. Boasting more than 10 million global users, Crypto.com is among the world’s five biggest centralised exchanges and has been growing fast.
Crypto.com’s new advertising campaign includes celebrity partnerships with Matt Damon’s Water.org, and team sponsorships for UFC, Formula 1 and French football powerhouse Paris Saint-Germain, which aims to establish the brand in front of a wider mainstream audience and bring crypto to the masses.
Aggressive Marketing Campaign
This classy high-budget commercial (see below), featuring A-list actor Damon, is an example of the strong video marketing the brand is using as part of its promotional campaign to aggressively grow Crypto.com’s presence and establish the exchange as a top player in the cryptocurrency marketplace.
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