Warner Bros has teamed up with Nifty, a non-fungible token (NFT) platform, to release digital collectibles tied to “The Matrix Resurrections,” an upcoming science fiction film, to be premiered in December this year.
The studio aims to sell 100,000 Matrix-inspired, avatar-themed NFTs that will go on sale starting November 30 at USD 50 per each.
In mid-December, the Matrix NFT owners will be given the choice to take a “Blue Pill” or a “Red Pill.” Taking the Blue Pill will keep the avatar’s character in the Matrix, while the other pill will transform it into a resistance fighter. Reportedly, there will be more challenges and options in the coming months.
“We really think that theme, of digital identity, and choice, and owning that identity, resonates with the themes in The Matrix franchise,” Jeff Marsilio, CEO and co-founder of Nifty’s, told The Hollywood Reporter. “It was an opportunity to take what was already a grassroots movement with the NFT avatar, and take it further mainstream.”
Back in July, Warner launched a series of NFTs marking the release of “Space Jam: A New Legacy,” an animated sports comedy film that starred the professional basketball player LeBron James.
Hollywood and the broader film industry have been recently eyeing NFTs as a way to offer unique, exclusive digital arts to advocates. Just yesterday, Quentin Tarantino, a prominent film director, unveiled that he will offer seven uncut “Pulp Fiction” scenes in the form of digital collectibles.
Some movie makers are even using NFTs as an independent way to fund their projects. For instance, Mila Kunis and Ashton Kutcher launched an NFT project in July to fund their upcoming animated show called Stoner Cats.
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