Australian DJ, singer and recording artist Alison Wonderland, born Alexandra Sholler, has gone down the non-fungible token (NFT) rabbithole with a new blockchain project called WonderQuest.
The fantasy-inspired project, launched August 1 on Decentraland, a blockchain-powered 3D virtual reality platform, allows investors to purchase a dragon egg – at a cost of0.0888 Ethereum (ETH) – approximately A$300, with more than 6,500 already sold and another 3,500 minted leading up to the launch – as an NFT from the WonderTown market.
The on-sale period ends with a “hatching” event at which owners can figuratively hatch their dragon eggs, allowing further interaction with the virtual fantasy realm.
Alison Wonderland Plays Live Inside the Metaverse
The project incorporates virtual gift quests, discussions and musical performances, the VR game itself climaxing with a live performance from Alison Wonderland inside the metaverse.
Sales for the NFT project have already gone past A$2 million, with the full extent of the 34-year-old singer/DJ’s earnings to be revealed after the project concludes.
Decentraland describes WonderQuest as “an immersive exploration of Alison Wonderland’s virtual world of dragons and black magic”.
It starts with a single egg and ends with an epic musical odyssey in Alison’s very own Temple of Wonderland. Those brave enough to embark on this journey will be treated to money-can’t-buy experiences, live performances, fireside chats and epic quests through Decentraland.
Decentraland announcement
Aussies Catch the NFT Bug En Masse
Last month, Australian pop star Tones And I featured on Rolling Stone Australia’s first NFT magazine cover. Aussies are also showing wild enthusiasm for sports trading cards, with several businesses hoping to cash in by offering famous sporting moments as NFTs.
NFTs generally are a trend that most exchanges are keen to exploit. In June, Binance launched its ‘100 Creators’ campaign, which features Australian artists, sports stars and musicians contributing work sold as NFTs. Crypto.com also recently launched its own NFT marketplace, with contributions from music and sports celebrities.
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