Aussie crypto broker BTC Markets is broadcasting live cryptocurrency prices through outdoor media company QMS as part of a new campaign designed to create awareness of how the crypto market has become mainstream, not only in Australia but worldwide.
As part of a DOOH (Digital Out-Of-Home) campaign, BTC Markets is using a live feed from its own platform, making it the first-ever live crypto feed in Australia. The platform updates prices in real time through QMS’s own portal.
Handle Media Agency founder Misha Vaxman said that collaborating with QMS enabled it to “harness the dynamic and flexible capability of DOOH”, ensuring the campaign provides a reliable live crypto feed for Australians.
We wanted to raise [BTC Markets’] profile by reaching mass audiences while at the same time educating the public on the legitimacy and ease of crypto trading.
Misha Vaxman
“The immediacy of DOOH provides the perfect platform for BTC to showcase the live value of various cryptocurrencies,” said QMS chief operating officer Sara Lappage.
What BTC Markets has done is a great example of advertisers thinking deeper about how DOOH and its dynamic capabilities can easily be harnessed with more engaging content. [It’s] a simple and yet clever way to deliver greater audience engagement and make an impact.
Sara Lappage, QMS
Bringing Crypto Awareness to Australia
BTC Markets has previously emphasised that Australia needs to prepare to compete against global markets as new financial technologies like blockchain and crypto rapidly emerge. And by doing so, the country will need to have a regulatory framework that favours the local industry.
The local blockchain community has also called for a clearer regulatory framework. As Crypto News reported on July 28, Blockchain Australia has submitted a file of regulatory recommendations to a Senate Select Committee, prompting local authorities to implement a coordinated and graduated approach for the crypto and blockchain industry.
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