Grayscale is leading the way as the world’s largest digital currency asset manager. The company’s total Assets Under Management (AUM) have reached US$60.8 billion, surpassing $58.3 billion AUM of SDPR Gold Shares, the world’s largest gold exchange-traded fund (ETF).
Grayscale, which operates the world’s largest Bitcoin and Ethereum investment funds, was the first financial institution to bring a digital currency investment product to the public market. The Grayscale Bitcoin Trust (GBTC) holds US$43.6 billion AUM, and the Grayscale Ethereum Trust holds US$14.9 billion AUM, according to the firm’s November 10 update.
Grayscale has long been working towards getting a Bitcoin spot ETF approved but continues to be rejected by the Securities Exchange Commission, despite its approval for a Bitcoin futures ETF. Regardless of a Bitcoin spot ETF, Grayscale has managed to flippen gold.
All That No Longer Glisters
Grayscale’s leadership towards investing in Bitcoin has paid off. The company dedicated a marketing campaign, #dropgold, aimed at attracting traditional investors away from gold towards the new gold of the future: the world’s largest digital asset, Bitcoin. “Go Digital, Go Grayscale”, says the dropgold website. “It’s not that gold is bad. It’s just that bitcoin is better.”
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